Drive-Thru

Drive-Thru 101: How to Increase Profits

In the United States, drive-thru restaurants are a common concept among the greater population. People enjoy the convenience of not having to exit their vehicle while they can pick up their favorite meal. In 1948, the first restaurant drive-thru was created in Baldwin Park, California. It was a 100 square foot burger shack which grew to today’s popular chain called In-N-Out Burger. Before the drive thru, came the drive-in, where people could park their cars, …

How to Win at Happy Hour

How to Win at Happy Hour

It’s pretty well–known that offering traditional happy hours are a great way to bring in more customers and increase sales. Happy hours can also be a great way to increase customer retention. Creating special events during low traffic customer times is a strategy that many restaurant operators use to build their business. People come running for discounts, and if it allows them to overindulge for one afternoon or night time for a cheaper cost, why …

Restaurants & Tourism

How to Attract More Tourists to Your Restaurant

As the summer season approaches, tourism is climbing in areas around the country. Kids are out of school, and people are craving places where weather is at its finest. Summer is not always considered a season with high tourism traffic. There are many colder areas, and even beach places that are considered to have high tourism volume in other seasonal months. According to the U.S. Travel Association; in 2016 direct spending on leisure travel by …